Domestic violence in professional sports isn’t a new headline. Violence toward women by professional athletes has occurred for as long as there has been ESPN. However, not many cases have gotten video footage.
Ray Rice was caught on an elevator security camera severely attacking his wife, Janay. He is later seen dragging her seemingly lifeless body from the elevator after doing some heavy damage.
This was super disturbing, but the most disturbing thing about this is how normal of an occurrence this is for major league athletes. This is the only reason the NFL is even putting out those “No More” campaign videos during their games: one of their own got caught, and not “oh, she’s probably just accusing him because she’s after the money” caught. He got caught.
So, ok, the NFL put out this “No More” campaign. They got a couple football players and a few well-known celebrities to jump on board. This is public relations at it’s finest. What isn’t public relation’s at it’s finest? This video:
The “No More” video makes sense. It is direct and to the point: domestic violence is not ok. The NFL does not support domestic violence. Here, we will pay to have your favorite celebrities tell you that the NFL does not. support. domestic violence. But in this video shown above, literally nothing is said. There is no message. It doesn’t matter if they give a little link at the end to the website, this commercial does nothing to help prevent domestic violence in society or in the NFL community because nothing is said. Yes, the “No More” commercial is just covering their ass, but at least it says something. It’s very clear and to the point: hurting anyone because you can, is wrong.
This video consists of grown men sighing, and it says that domestic violence is a hard subject to start talking about, but here is the thing that gets me: it shouldn’t be hard to talk about. Saying that’s hard to talk about is saying that it’s ok that it’s hard to talk about with out children, our friends, or anyone for that matter. It should be a no-brainer that when violence toward a person you are suppose to have a caring relationship with is brought up in a conversation, the correct and immediate response should be: it is never okay. Ever.
There should be no silence. There should be no uncertainty on what to say.